About me 

Hi, I’m Fiona. I’ve been a senior-level communications specialist and business writer/editor for over 25 years.

  • My mission is to create effective business communication, not just a well-written text. Effective communication has impact. It engages people, informs and educates. It builds and cements relationships. And it helps businesses achieve their goals.
  • Specializations: business communication: internal, trade and industry communication; technical, corporate and educational information; business-to-business commercial communication.
  • Experience: I have extensive experience working for international organizations, including global retail brands and trade associations.
  • Publications: My book, Writing for Mobile, How to write gripping content for easy mobile reading, is available from Amazon.
  • Media: I work in all channels and media, but I’ve been particularly focused on digital/online communication and writing for the web since 1995.
  • Availability: I own BelEdit Consulting and work on a freelance basis, either alone or with my network of freelance copywriters and graphic designers.
  • Location: I’m based in Waterloo, near Brussels (Belgium) but I work internationally.
  • Languages: Native English (born in Ireland). Fluent in French. Good understanding of Dutch.

Check out my profile on LinkedIn or my author page on Amazon.

photo Fiona

Fiona Brichaut Mc Namara


European Round Table of Industrialists (ERT), BE H&O Equipments, BE
Publifer, BE Shinzuikai, BE/JP
Inter IKEA Systems B.V., NL Inter IKEA Services AB, SE
bran.ding, DE Faqbot SPRL, BE
Absolute Agency, BE: BESIX Group, BE – Compositi, BE – TG2, BE Nickel Institute, BE
Hoffman & Associates, BE Sefica, BE
Eluminas Ltd., UK RAS Security, BE
Artepub SPRL, BE


“Fiona is a talented writer, editor and copywriter with an ability to adjust her writing style based on format, channel and target audience. She has the excellent ability to break down complex content structures into user-centric, easily consumed information. In addition, she has strong skills in information architecture and establishing logical hierarchical levels of information.

“Fiona has been involved in managing external writers and has designed writing/editing guidelines and training programs to support others within her field.

“She is a conscientious professional with a commitment to delivering an excellent result.”

Christa Carbyn, Inter IKEA Systems B.V.

“I have always been impressed by Fiona’s energy and desire to achieve – and often over-deliver – any task or project she was assigned. She would continually bring new insights and solutions to problems the team didn’t know it had, resulting in a far better final product.

“Fiona was also responsible for leading teams of external writers who she trained and coached to handle complex content for a global audience. Her knowledge of online communication and how to improve its impact is extensive on both a higher strategic level and in the detail. She has the ability to move smoothly from one to the other. I would recommend her skills to anyone who is serious about improving what, why and how they communicate.”

Peter Simpson, Inter IKEA Systems B.V.