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content optimization

Content optimization

We focus on your strategic business goals and audience needs to deliver content that is trustworthy, authoritative, relevant, useful and with calls to action.

 

BelEdit Consulting is committed to creating effective communication, not just a well-written text.

Optimized communication:

  • has impact
  • engages people, informs and educates
  • builds and cements relationships
  • helps businesses achieve their goals.

Content optimization is for all channels and media

Content optimization is a term generally used in relation to digital content, referring to techniques such as search engine optimization, using keywords and metadata to drive traffic to your content.

But that is only a small – technical – part of it. The best way to optimize content, regardless of whether it is information in “new media” or “old media”, is to create quality content that builds trust.

Trust develops when information is:

  • aligned with what the audience wants or needs
  • honest and transparent
  • useful and actionable.

How to optimize your communication

We work with you to optimize content – whether online, in print, audio or video – using techniques such as:

  • analyzing your target audiences to understand their needs
  • aligning the information with the audiences’ needs
  • choosing the right channels and media
  • using the right terminology and tone of voice for your audience and for your brand
  • using language that is authoritative but easily understandable, not corporate-speak
  • ensuring that information is well written, accurate, consistent, focused, clear and readable
  • advising you on appropriate design
  • including calls to action to help your audience use the information.

Creating content in this way means that your communication will have impact. So you don’t waste your money and your audiences don’t waste their time.

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