Why hire me?


I’m experienced and competent, so you can trust me to deliver high-quality work — reliably, independently, on time and on budget.

What I do

My specialty is writing and editing. But I’m an all-round business communications expert — I don’t just focus on language.

I provide services at each stage of creating written communication, from strategy and planning to writing, editing and proofreading. I can also handle websites, DTP and publishing.

I always consider the communication in context – even if the deliverable is ‘just’ a text.

TEXT is all about CONTEXT

‘Context’ envelops everything that could influence the text: who is asking for it, who it’s for, what it needs to achieve, how and where it will be published…

That’s why I take a strategic approach, considering your business objectives and audience needs. Whether you need a complete communications strategy, a complex communication package or just a page of text.


Communication adapted for different channels, media and content types.

  • Digital content for websites, blogs, intranets, apps
  • General business communication: news releases, newsletters, corporate PR and internal communication, meeting minutes, annual reports, etc.
  • Informative documentation: white / policy / position papers, rules and regulations, privacy policy statements, conference proceedings, etc.
  • Technical publications: brochures, reports, manuals and books
  • Audio: film scripts, speeches and presentations
  • Articles for trade journals and trade websites
  • Social media communication
  • Training materials, job advertisements, role descriptions, CVs

What you can expect

I deliver expertly-written communication for your web, print or audiovisual channels. You’ll get texts that:

  • use the right terminology and tone of voice for your audience
  • create a positive brand impression, build trust and drive action
  • are well written, in plain English that anyone can understand, without jargon or corporate-speak
  • clearly convey your information and key messages.


You’ll have one, dedicated speaking partner who can support you through an entire project; from first ideas to production and publication.

Or I can contribute to just part of your project if you already have a team on the job.

You can count on me for high-quality work, reliability and punctuality.

Call me on +32 496 025 400 or complete the contact form.

My process to deliver great text

1. Get to know you and your business

I want to understand your brand, your products and services, your customers and their needs, and the environment in which you do business.

I’ll ask questions like these.

2. Understand what you want to communicate

Whether we start with an existing text or a verbal brief, I make sure I fully understand the information. I’ll also identify gaps, inconsistencies, mistakes or irrelevant content.

3. Identify key messages and calls to action

By now I’ve learned the purpose of your communication, who you want to reach, what impact you want it to have. Next, I’ll identify the main messages and put them in a hierarchy.

4. Think about branding, language and tone of voice

What impressions do you want to create? What language and tone of voice are appropriate for your brand? What are the keywords? Is SEO copywriting needed?

5. Plan the story

This is about deciding on a narrative structure. Organizing ideas, prioritizing what will stand out and what is less important.

6. Write the new text

Depending on the original, the new text may be very close to the text you provided or a complete rewrite. Either way, you can be sure that it’s carefully structured and focuses on key messages, brand impression and calls to action.
Every text delivered has correct spelling, grammar and punctuation.

7. Review, revise, finalize. And publish.

Now it’s time for you to review the text, make corrections or suggest improvements. After corrections and final proofreading, it’s ready to go.

Result: A track record of happy customers

I’m proud to say that texts I write and edit are nearly always approved for publication right from the first draft, or after just one review and a few minor corrections. All that groundwork pays off, to avoid time-consuming reviews, corrections and updates.

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