Why hire me?

I’LL MAKE YOUR JOB EASIER. 

I’m experienced and competent, so you can trust me to deliver high-quality work — reliably, independently, on time and on budget.

Benefits

 

Professionalism

I’m a seasoned communications expert. You can count on me for truly high-quality work, reliability and punctuality

By default, I take a strategic approach, considering your business objectives and audience needs. Whether you need a complete communications strategy, a complex communication package or just a page of text.

Don’t hesitate to ask me for client references.

Call me on +32 496 025 400 or complete the contact form.

What you can expect

I deliver expertly-written communication for your web, print or audiovisual channels. You’ll get texts that:

  • use the right terminology and tone of voice for your audience
  • create a positive brand impression, build trust and drive action
  • are well written, in plain English that anyone can understand, without jargon or corporate-speak
  • clearly convey your information and key messages.

You’ll have one, dedicated speaking partner who can support you through an entire project; from first ideas to production and publication.

Or I can contribute to just part of your project if you already have a team on the job.

Deliverables

Communication adapted for different channels, media and content types.

  • Content for websites, blogs, intranets, apps
  • General business communication: news releases, newsletters, corporate PR and internal communication, meeting minutes, annual reports, etc.
  • Informative documentation: white / policy / position papers, rules and regulations, privacy policy statements, conference proceedings, etc.
  • Technical publications: brochures, reports, manuals and books
  • Audio: film scripts, speeches and presentations
  • Articles for trade journals and trade websites
  • Training materials, job advertisements, role descriptions, CVs

What I do

My specialty is writing and editing. But I’m an all-round business communications expert — I don’t just focus on language.

I provide services at each stage of creating written communication, from strategy and planning to writing, editing and proofreading.

 I can also build websites (WordPress, WIX, Elementor), design layouts and do desktop publishing (InDesign), and manage publication.*

*”How can you be good at such a wide range of tasks?,” you ask. 

In the course of a 30-year career I’ve been employed in all of these roles. Once I’d learnt InDesign, WordPress, HTML code, etc., or how to prepare a document for print, I kept on using those skills regularly! It adds variety for me, and it’s convenient and efficient for my clients.

 

My process to deliver great text

1. Get to know you and your business

I want to understand your brand, your products and services, your customers and their needs, and the environment in which you do business.

I’ll ask questions like these.

2. Understand what you want to communicate

Whether we start with an existing text or a verbal brief, I make sure I fully understand the information. I’ll also identify gaps, inconsistencies, mistakes or irrelevant content.

3. Identify key messages and calls to action

By now I’ve learned the purpose of your communication, who you want to reach, what impact you want it to have. Next, I’ll identify the main messages and put them in a hierarchy.

4. Think about branding, language and tone of voice

What impressions do you want to create? What language and tone of voice are appropriate for your brand? What are the keywords? Is SEO copywriting needed?

5. Plan the story

This is about deciding on a narrative structure. Organizing ideas, prioritizing what will stand out and what is less important.

6. Write the new text

Depending on the original, the new text may be very close to the text you provided or a complete rewrite. Either way, you can be sure that it’s carefully structured and focuses on key messages, brand impression and calls to action.
Every text delivered has correct spelling, grammar and punctuation.

7. Review, revise, finalize. And publish.

Now it’s time for you to review the text, make corrections or suggest improvements. After corrections and final proofreading, it’s ready to go.

Result: A track record of happy customers

I’m proud to say that texts I write and edit are nearly always approved for publication right from the first draft. All that groundwork pays off, to avoid time-consuming reviews, corrections and updates.

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