SEO copywriting* is a key skill when writing for the web: it’s about writing texts that are long enough, with the right content presented in the right way, to capture the attention of search engines. The recommended optimal number of words ranges from 600 to 1,000 words (or more) per page, depending on a variety of factors, but 300 words is said to be the minimum.
*(search engine optimization)
Yet we continually hear that people don’t want to read a lot of text, especially on-screen. And website owners often believe that the best way to capture attention and get their message across is in a few short headlines and a handful of short text blocks.
So what’s a writer to do?
The answer? You need to write texts that are both long AND short at the same time! Yes, it’s possible! It’s all about enabling readers to scan texts and grasp the messages quickly, while ensuring that there is still enough detail in the text for search engines (and avid readers).
Read on, it’s easier than it sounds…