BelEdit Consulting is skilled and experienced in this specialist field, using content modeling techniques and mindmapping tools. We can carry out content mapping and/or train and support your internal teams.
Content mapping is an essential part of creating transmedia communication.
One of the most challenging tasks when creating communication is to put everything in order so that it is logical and easy to understand. And so that people will easily find the information they need.
Content mapping is the process of understanding, classifying, organizing and optimizing the flow of content, whether it is being distributed in one channel or across multiple channels. The goal is to deliver the right content, in the right place, in the right channel.
The accumulation of vast amounts of information is a common problem in organizations, especially now that information can also be stored and distributed digitally for years. Organizations feel they are losing control of their information, while audiences are confused and overwhelmed. Even after cleaning out old data, much of it may still be valuable and useful. So how can you make sure people find what they need?
Content mapping can turn information chaos into a well-organized, easy-to-navigate information offer.
Transmedia communication is the technique of spreading related information across different platforms and formats (storytelling). Where cross-media communication is about putting the same messages in different media, transmedia communication is about placing different but related messages in different media: different media are used to complement each other, not simply repeat the messages. Content mapping creates a structure showing which information goes in which media.
Content mapping of online content is closely related to IA (Information Architecture) and UX (User Experience) design.
Content modeling is a technique used for content mapping, to create structured content models.
Taxonomy is the practice of classifying content into categories.
Content means any written or visual information presented to users/visitors/readers in different channels: web copy, blog posts, videos, learning materials, presentations, print[able] documents, checklists, social media, diagrams, etc.