Content and business writing
Enhance your brand and build your business thanks to well-written communication!
Clear, persuasive business text
Business writing and editing is my specialty. Whether you need a single web page or a complete website or book, for internal or external use — leave it to me!
I’ll present your information and express your ideas clearly, persuasively and correctly. In British or American English, adapted to your organisation’s tone of voice and style guides. Whatever your business.
Focus on IMPACT, not just text
Lots of people can write well. Lots of people can edit texts to make sure they are accurate, with correct spelling and grammar. I do all that and more. I guarantee effective written communication that:
- meets the audiences' needs
- is aligned with your business objectives
- is well structured, well written, accurate and consistent
- has clear takeaway messages and calls to action
- has the right terminology and tone of voice
- is efficient to produce and distribute
The right texts for the right channels/media
I write differently depending on the channels or media the text is intended for. With a background in writing for traditional media, I’ve also been writing for digital channels for over 20 years. I’m expert at writing web content, SEO copywriting and writing text optimised for reading on mobile devices.
In fact, I wrote a book about it! See: Writing for Mobile by Fiona Brichaut.
Please note that I don’t write advertising copy, Google ad keywords or social media ads/teasers.
How I work
I usually work directly with topic specialists to turn their knowledge and insights into effective, readable texts. My goal is always to make the complex, simple. Especially if the target audiences are not specialists or if English is not their first language.
Depending on your setup, I can:
- start from a blank page, interviewing specialists to find out what needs to be communicated
- start with texts written by specialists, re-writing, editing and correcting as needed
- support, mentor and train your copywriters
- work on text and design together, with your creative team
- create texts, then deliver to your creative team for production
- work with my own network of freelance copywriters and graphic designers.